How to write a winning marketing plan
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs.
Table of contents
Introduction
Step 1: Harness the Power of Vision
Step 2: Decide What Business You?re In
Step 3: Get to Know Everything About Your Ideal Client
Step 4: Who Is the Competition?
Step 5: Strategize: Position Your Business
Step 6: Build Out Your Product Line or Service Menu
Step 7: Assess Your Tactics
Step 8: Integrate Online and Offline Marketing
Step 9: Put Your Measurements in Place
Step 10: Write Your Plan
Step 11: Work It!?Implementation
Step 12: Review and Troubleshoot Your Plan
Appendix
Marketing Plan Format
Resources
About the Author
Robert W. Bly has been an independent copywriter and marketing consultant for more than a quarter of a century. He has worked with more than 100 clients including Boardroom, Phillips, IBM, Nortel, Agora, Prentice Hall, and Grumman.
He is the author of more than 75 books and he currently writes regular columns for Target Marketing Magazine and The Writer.
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